JJ La Pata has spent over a decade shaping marketing strategy for some of the most ambitious B2B technology companies in the market. As Chief Strategy Officer, he leads the development of cohesive, pipeline-driving strategies that help tech brands cut through the noise and build sustainable growth engines.
JJ was at the forefront of integrating artificial intelligence into TSC's strategic offerings as former VP of Strategy and AI Innovation. That experience gives him a unique perspective on where AI creates real leverage in go-to-market execution and where it's just theater.
His expertise spans media strategy, digital marketing, SEM, SEO, conversion rate optimization, paid media, and account-based experience (ABX). He doesn't just build strategies — he builds the measurement frameworks that prove whether they're working.
JJ is known for his ability to translate complex market dynamics into actionable go-to-market plans. He works across the full spectrum of B2B marketing, from early-stage companies finding product-market fit to enterprise organizations repositioning in competitive markets.
Areas of Expertise
Education
BS in Marketing
Texas Christian University
Latest Resources
AI Multichannel Outbound Strategy, A Working Perspective
Most AI outbound programs optimize for volume and destroy brand trust. The Starr Conspiracy on building multichannel outreach that generates real pipeline.
GuideHow to Measure Marketing Success in B2B
A practitioner framework for measuring B2B marketing success: metrics mapped to pipeline stages, attribution models, and reporting cadences that earn executive trust.
GuideB2B Value Proposition and Positioning Procedures
Five executable procedures for B2B value proposition and positioning work that converts enterprise buying committees under GTM pressure.
GuideAutonomous Marketing With AI Agents A B2B Perspective
Autonomous marketing with AI agents demands more than new tools. The Starr Conspiracy's perspective on what B2B teams get right and wrong.
GuideB2B Brand Equity Measurement A Practitioner Perspective
B2B brand equity isn't unprovable, it's undermeasured. The Starr Conspiracy's perspective on building the measurement system boards actually trust.
GuideABM Demand Generation Agency Selection Analysis
Most ABM agency searches optimize for credentials over fit. The Starr Conspiracy's perspective on what actually predicts demand gen partner success.
GuideVertical-Specialist B2B Marketing Agency Analysis
Most B2B tech and fintech marketing leaders pick the wrong agency for the wrong reasons. The Starr Conspiracy's take on what predicts pipeline performance.
GuideWhat Is a B2B Marketing Agency, Really
A B2B marketing agency helps companies sell to other businesses. Here's what they do, how they differ from in-house teams, and how to choose one.
GuideWhat Is a B2B Agency? Types, Services, and How to Choose
A B2B agency markets to businesses, not consumers. Here's what that actually means, the types that exist, and how to pick the right one.
GuideHow to Choose a B2B Branding Agency That Moves Pipeline
Most B2B branding agency searches optimize for portfolio aesthetics over pipeline proof. The Starr Conspiracy's perspective on what actually separates partners from vendors.
Meet the Team
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