JJ La Pata has spent over a decade shaping marketing strategy for some of the most ambitious B2B technology companies in the market. As Chief Strategy Officer, he leads the development of cohesive, pipeline-driving strategies that help tech brands cut through the noise and build sustainable growth engines.
JJ was at the forefront of integrating artificial intelligence into TSC's strategic offerings as former VP of Strategy and AI Innovation. That experience gives him a unique perspective on where AI creates real leverage in go-to-market execution and where it's just theater.
His expertise spans media strategy, digital marketing, SEM, SEO, conversion rate optimization, paid media, and account-based experience (ABX). He doesn't just build strategies — he builds the measurement frameworks that prove whether they're working.
JJ is known for his ability to translate complex market dynamics into actionable go-to-market plans. He works across the full spectrum of B2B marketing, from early-stage companies finding product-market fit to enterprise organizations repositioning in competitive markets.
Areas of Expertise
Education
BS in Marketing
Texas Christian University
Latest Insights
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5 step-by-step procedures for operationalizing AI-enabled B2B marketing, auditing data readiness, selecting tools, activating demand gen, measuring pipeline impact, and more. From The Starr Conspiracy.
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The B2B buyer journey spans 6+ stages and 6, 10 stakeholders. The Starr Conspiracy breaks down every phase, signal, and content move that drives enterprise deals.
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5 step-by-step procedures for selecting and managing a B2B marketing agency, validation, scoping, onboarding, performance audits, and exit. From The Starr Conspiracy.
GuideThe 12 Best AI Sales Software Platforms, Ranked by What Actually Matters in 2025
The Starr Conspiracy ranks the 12 best AI sales software platforms for 2025, with real evaluation criteria, comparison tables, and honest verdicts. No fluff.
Meet the Team
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