About
Founded in 1999. Still ahead of what's next.
25+ years of B2B fundamentals combined with AI-native capabilities. Over 3,000 technology companies served.
Est. 1999
You shouldn't have to teach your agency what your company does for a living.
That was the principle Bret Starr built The Starr Conspiracy on in 1999. After years on the brand side watching agencies stumble through their own learning curves on his dime, he decided there had to be a better model: an agency that already understood B2B technology — the buyers, the sales cycles, the competitive dynamics — before the first meeting.
Twenty-five years and more than 3,000 clients later, that founding instinct still drives everything we do. We don't dabble in B2B. We don't “also do tech.” This is all we've ever done — and we've been doing it longer than most agencies have existed.
What's changed is the toolkit. While the fundamentals of great marketing haven't moved — know your buyer, differentiate or die, measure what matters — the technology has transformed. We didn't wait for AI to become a trend. We started building with it years before the industry caught up. Today, AI is wired into how we think, how we create, and how we deliver results for clients.
1999
Founded
3,000+
B2B tech clients
100,000
Shots of tequila
The book
A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
Nearly every tech company is experiencing performance declines from their tried-and-true sales and marketing strategies. Many don't know why. Bret Starr's definitive take on what's broken in B2B marketing and how to fix it — the playbook behind 3,000+ client engagements.
How we work
Strategy and execution. Fundamentals and AI. No false choices.
Most agencies make you choose: strategic thinking or hands-on execution. Legacy expertise or AI capability. We built TSC so you never have to pick. The same senior team that develops your strategy is the one that executes it.
Truth over comfort
We tell clients what they need to hear, not what they want to hear. Direct feedback, honest assessments, no BS. If your strategy is broken, we'll say so — and then we'll fix it.
Fundamentals + Innovation
AI enhances but doesn't replace marketing fundamentals. Every AI solution we build is grounded in proven strategy. The companies that win aren't the ones chasing tools — they're the ones who know what works and then amplify it.
Results over activity
We measure by outcomes, not effort or deliverables. Pipeline generated. Revenue influenced. Market position shifted. If it doesn't move the business, we don't do it.
Leadership
Experience that runs deep. Vision that runs ahead.
Clients
3,000+ B2B tech companies since 1999 (and counting)
FAQ
Questions we get asked. Straight answers.
Now you know who we are. Let's talk about you.
Tell us what you're building. We'll tell you how we can help.
