Verticals

Thousands of B2B tech companies. Dozens of verticals.

If you sell software or services to businesses, we get you.

Benefits & Compensation

Benefits are invisible when they work. So is bad marketing.

Benefits administration and compensation management are essential infrastructure that buyers evaluate with extreme care, because mistakes affect every employee's paycheck and health coverage. TSC has worked with 32 benefits and comp tech companies, building marketing that earns the trust these high-stakes decisions demand.

Willis Towers WatsonAlight SolutionsPayscaleBusinessolver

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Clients served

Core HCM & HR Platforms

The platform wars are won on positioning, not product.

Core HCM is the most contested territory in HR tech, and we've been in the middle of it since day one. With 42 HCM platform clients including ADP and Oracle, we understand the enterprise buying dynamics, the competitive chess matches, and the positioning levers that actually move market share.

ADPOracleCeridianKronos

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Clients served

Cybersecurity & IT

FUD is dead. Substance wins.

The cybersecurity market has been poisoned by fear-based marketing and acronym soup. Technical buyers see through it instantly. TSC has worked with 15 cybersecurity and IT infrastructure companies, helping them position actual differentiation for both technical evaluators and business decision-makers, without resorting to FUD.

BitwardenJumioAlert LogicAuvik

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Clients served

EdTech & Learning Platforms

We market to the people who decide how the world learns.

EdTech companies operate at the intersection of technology and human development, where the stakes are career trajectories, institutional outcomes, and workforce readiness. TSC builds marketing programs for learning platforms, LMS providers, credentialing companies, and corporate training technology — the companies reshaping how knowledge moves from source to application.

Cornerstone OnDemandInstructureD2LDegreed

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Clients served

Employee Engagement & Recognition

Culture isn't a feature. It's a positioning problem.

Every engagement platform promises to "transform company culture." 57 of them hired us to figure out how to actually say something different. The engagement and recognition category is crowded, emotional, and resistant to traditional B2B playbooks, which is exactly why you need an agency that's been inside it for decades.

WorkhumanCulture AmpO.C. TannerAchievers

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Clients served

Employee Health & Wellbeing

Wellbeing tech sells outcomes. Your marketing should too.

The employee wellbeing market exploded post-pandemic and is now facing a reckoning: buyers want proof that wellbeing programs actually reduce costs and improve performance, not just feel-good participation metrics. We've worked with 36 wellbeing technology companies and know how to position for the ROI-driven buyer.

Virgin PulseHeadspaceFitbitGympass

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Clients served

Enterprise SaaS

You can't out-feature your way to growth.

Every SaaS company says "better, faster, cheaper." Differentiation is the hardest problem in enterprise software, and product-led growth only gets you so far. TSC has helped 34 enterprise SaaS companies find their strategic edge, scaling past the PLG ceiling with real brand and demand infrastructure.

ServiceNowZendeskMedalliaPlanview

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Clients served

FinTech & Financial Services

Trust is the product. Marketing is how you earn it.

FinTech buyers don't take risks with their money infrastructure. Every marketing asset, every claim, every piece of content is weighed against a simple question: "Can I trust this company?" TSC has worked with 11 fintech and financial services companies, building marketing that earns institutional trust.

SoFiEquifaxDailyPayBank of America

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Clients served

HealthTech & Healthcare

Regulated markets demand agencies that understand the guardrails.

Healthcare technology companies navigate one of the most complex marketing environments in B2B: regulatory constraints, clinical buyer skepticism, and procurement cycles measured in years. TSC has worked with 12 healthtech companies, building marketing programs that earn trust within the guardrails.

UPMCEvolent HealthSolv HealthBright Horizons

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Clients served

HR Analytics & People Data

You sell data-driven decisions. Market with the same rigor.

People analytics companies sell the promise of data-driven HR, which means your marketing must be as rigorous as the product you deliver. TSC has worked with 13 HR analytics and people data companies, building marketing that speaks the language of data-literate CHROs and people analytics leaders.

VisierOne ModelLightcastSplashBI

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Clients served

Learning & Development

If you build learning tech, you need an agency that learns fast.

Corporate learning is a category where the science of how adults learn and the reality of how companies buy technology collide. TSC has worked with 76 L&D technology companies, from enterprise LMS platforms to skills-based learning to VR training, and we understand both sides of that equation.

CourseraUdemyMasterClassDegreed

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Clients served

Legal Tech

Conservative buyers. Transformative technology. Marketing that bridges the gap.

Legal technology companies sell into one of the most conservative buyer populations in enterprise software. General Counsel and legal ops leaders demand rigor, precision, and proof before they consider any technology that touches contracts, compliance, or case management. TSC builds marketing programs that earn trust with buyers who read the fine print — literally.

IroncladContractPodAiEverlawRelativity

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Clients served

MarTech & Revenue Tech

Marketing to marketers is the ultimate meta-game.

Your buyers know every trick in the book because they wrote half of it. MarTech and revenue technology companies face the unique challenge of marketing to professionals who evaluate marketing for a living. TSC has worked with 16 martech companies, and we know what earns their attention because we are them.

Goodway GroupSmartKarrotSolutions by Text

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Clients served

Payroll & Workforce Management

Nobody switches payroll on a whim. Earn the decision.

Payroll is the ultimate high-stakes HR technology. If it fails, everyone knows immediately. Workforce management layers scheduling, time tracking, and labor compliance on top of that pressure. TSC has worked with 30 payroll and WFM companies, building marketing that overcomes the switching inertia these categories face.

PaychexGustoPaycorPrismHR

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Clients served

PEO, Staffing & HR Services

You're selling trust with other people's employees.

PEOs, staffing firms, and HR service providers sell something uniquely personal: responsibility for other companies' employees. That requires marketing that builds institutional trust at scale, not feature comparisons. TSC has worked with 33 HR services companies and understands the trust-first buying dynamic.

InsperityLHHAonVaco

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Clients served

Supply Chain & Logistics Tech

The most complex buying decisions in enterprise tech deserve the sharpest marketing.

Supply chain technology companies sell to the most operationally sophisticated buyers in enterprise B2B. Every claim gets stress-tested against real-world logistics complexity, and every vendor promise is measured against the cost of a disruption. TSC builds marketing programs that earn credibility with operations leaders who have zero tolerance for fluff.

FourKitesproject44CoupaE2open

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Clients served

Talent Acquisition & Recruiting

We've marketed more recruiting tech than nearly any agency on Earth.

With 109 recruiting technology clients and counting, TSC has positioned, launched, and scaled more TA platforms than any agency in the world. From enterprise ATS to AI sourcing to candidate experience, we know the buyers, the objections, and the competitive picture cold.

IndeediCIMSZipRecruiterGreenhouse

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Clients served

Talent Management & Performance

Performance management is personal. Your positioning should be too.

Talent management and performance technology lives at the intersection of organizational strategy and individual development, making it deeply personal and politically charged in every organization. TSC has worked with 23 talent management companies, navigating the nuance that separates platforms buyers trust from those they abandon.

Predictive IndexFuel50TalentGuardTalentQuest

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Frequently Asked Questions

Questions about our vertical expertise.

How deep B2B technology specialization translates into better marketing results.

What B2B technology verticals does The Starr Conspiracy specialize in?

The Starr Conspiracy specializes in 15 B2B technology verticals across two groups: 10 HR Tech sub-verticals (Talent Acquisition, Learning & Development, Employee Engagement, Core HCM, Employee Wellbeing, PEO & Staffing, Benefits & Compensation, Payroll & Workforce Management, Talent Management, and HR Analytics) plus 5 adjacent verticals (Enterprise SaaS, MarTech, Cybersecurity, HealthTech, and FinTech). 77% of our customers are in HR technology.

Do you only work with companies in these specific verticals?

These 15 verticals represent our deepest expertise across 3,000+ B2B tech companies, but we work with any B2B technology company that sells software or services to businesses. If your market involves complex buying committees, long sales cycles, and technical buyers, our playbooks and pattern recognition apply, even if your category is not listed here.

How does vertical expertise actually improve marketing results?

Vertical expertise eliminates the agency learning curve. Instead of spending months educating your agency on your market, you work with people who already know your buyers, competitors, and category dynamics. With 109 talent acquisition clients alone, we bring pattern recognition that generalist agencies cannot match, translating to faster time-to-impact and programs built for how your specific market actually buys.

Why does TSC break HR Tech into 10 sub-verticals instead of treating it as one category?

HR Tech is not one market. It is at least 10 distinct buying environments with different buyers, competitors, sales cycles, and positioning challenges. Marketing a talent acquisition platform to a VP of recruiting requires fundamentally different strategy than marketing a payroll system to a CFO. Our sub-vertical depth means you get an agency that understands your specific corner of HR tech, not just the category label.

We speak your vertical fluently.

25+ years in B2B tech means we already know your buyers, your competitors, and what actually moves pipeline.