Battle Card Builder
Battle cards for your company and three competitors in about four minutes, free.
Build my battle cardsWhat your battle cards cover
One battle card for each of your three competitors, plus an analysis across all three.
Intelligence
On each competitor’s battle card:
- An executive summary
- Strengths and weaknesses, supported by evidence and sources
- Pricing intelligence
- Recent moves from the past 12 months
- Key products and differentiators
- Customer proof points
Sales guidance
Also on each card, for the conversation itself:
- Objection handlers
- Competitive landmines
- Talk tracks
- Discovery questions
- When to press an advantage or adjust your deal strategy
Across all three
A cross-competitor analysis of:
- The category you compete in
- How buyers choose
- Your structural advantages
- The alternatives buyers consider beyond your list
How it works
Name your company
Enter your company’s name, website and headquarters, then pick your fighter.
Choose three opponents
Type the website domains of the three competitors you want battle cards on.
Confirm by email
Enter your work email and give your consent. We email you a link, and nothing runs until you click it.
Open your battle cards
The research takes about four minutes. Your report is a private web page you open through the sign-in link we email you. It stays live for 30 days, and you can share it with colleagues.
The bigger picture
3 of the GTM Kernel’s 33 components
Battle Card Builder runs three of the GTM Kernel’s components on the same AI research pipeline and model tier as the paid offering. The full Kernel is a source of go-to-market truth for your people and your AI agents: all 33 components, across Product, Radical Buyer, Market Landscape, Identity, Knowledge & Governance and Employee Experience, kept current as your business changes.
- Category
- Competitors
- Choice Factors
Frequently asked questions
Is Battle Card Builder free?
Yes. There is no account to create, no password and no credit card. Each company and each email address gets one free report.
What do I need to run it?
Your company’s name, website and headquarters, the website domains of three competitors, and a work email address. You also pick a fighter and give your consent before anything runs.
How long does it take?
The research takes about four minutes. We email you a link first, and nothing runs until you click it.
Who can see my report?
Your report is a private web page. You open it through a sign-in link sent to your email, and you can share it with colleagues. It stays live for 30 days.
Can I run it for another company, such as a prospect or a customer?
Run it for your own company. Battle Card Builder allows one free report per company, and every battle card is written from the named company’s side of the deal. A report run for someone else uses up that company’s free report.
What is the GTM Kernel?
The GTM Kernel is The Starr Conspiracy’s source of go-to-market truth: 33 components across Product, Radical Buyer, Market Landscape, Identity, Knowledge & Governance and Employee Experience, readable by people and machines. It combines external research with a company’s own knowledge and data, and makes that foundation available to AI agents through a Model Context Protocol (MCP) server, so connected tools work from the same facts.
How is Battle Card Builder different from the full GTM Kernel?
Battle Card Builder runs three of the Kernel’s 33 components (Category, Competitors and Choice Factors) from external research, on the same AI research pipeline and model tier as the paid offering. The full Kernel covers all 33, adds your own knowledge and data, and keeps it current as your business changes.
Your three opponents are waiting
Battle cards for your company and three competitors in about four minutes, free. No account, no password, no credit card. One free report per company.
Build my battle cards