Skip to content
TSC
Battle Card Builder

Who do you hate losing deals to?

Pick three competitors. Get a free sales battle card on each one.

Build my 3 battle cards
P1 / You
  1. CPU 1rival-one.example
  2. CPU 2rival-two.example
  3. CPU 3rival-three.example

Here’s what you’ll get

A battle card on each rival

Written for your sales team.

Their story

  1. Competitor snapshot
  2. Executive summary
  3. How they go to market
  4. Recent moves to know
  5. Known weaknesses
  6. Why they don’t switch (locked)

Your plays

  1. Their pitch vs. your reality
  2. Where you win · where to be careful
  3. Your plays against them
  4. Questions that expose the gaps
  5. Handling their objections
  6. Deal strategy
  7. Positioning by segment (locked)

The sources

  1. The evidence behind this

Plus, the whole fight

You against the whole field.

  • At a glance
  • The category you compete in
  • In their own words
  • What else you lose to
Locked sections are built from your own GTM data, which a free report doesn’t have.

In their own words

What you and each rival say on your own websites about the things buyers compare. A blank means we found nothing showing that company offers it. Where we couldn’t confirm it, the cell says so.

A section of the side-by-side grid from a real report: rows of things buyers compare, with what the company and each rival say on their own websites.
From a real test run of the Battle Card Builder.
Build my 3 battle cards

How it works

About 2 minutes of your time. About 10 minutes of ours.

Your host

The Starr Conspiracy

  1. I’m Sal, your host. You pick the rivals. I bring back a card on each one.
  2. Enter your three rivals’ websites.
    Add your company, website and headquarters city. Then add the websites of three competitors you want to battle.
  3. Confirm your work email.
    We send a link from The Starr Conspiracy <reports@mail.tscgtmkernel.com> with the subject “Confirm your email to start the battle cards for [your company]”. Nothing runs until you click it. If it isn’t in your inbox within 2 minutes, check Junk, Spam or Quarantine.
    The Starr Conspiracy
    Confirm your email to start the battle cards for [your company]
  4. Not in your inbox? Check Junk. Corporate filters don’t know me yet.
  5. Get your cards in about 10 minutes.
    We research you and your rivals with our secret-sauce agents. Watch your battle cards build or close the tab. Either way, we’ll email you when your battle cards are ready.
Build my 3 battle cards
  • Every claim checked — about 400 per report.
  • Every competitor price traced to the strongest signal.
  • Three battle cards and a head-to-head grid in about 10 minutes. Free.
  • Built not to embarrass your rep: every line that implies a rival lacks something is checked against that rival’s own website before it publishes.
  • Where the evidence is thin, it says so: “Unconfirmed · check before you claim they lack it.”

Private by default

  • Link firstWe email you a link first. Nothing runs until you click it.
  • Who sees itYou and colleagues at your company, plus The Starr Conspiracy team. Each person opens it through a sign-in link sent to their own work email, so having the link is not enough.
  • 30 daysYour report stays live for 30 days after it’s ready. Then it is deleted and the link stops working.
  • No accountNo account, no password, no credit card. One free set per company every 30 days.
Read the Privacy Notice
Built by The Starr Conspiracy, a B2B agency for tech companies since 1999.
Build my 3 battle cards

Frequently asked questions

Is it really free? What’s the catch?
It’s free. No credit card, and you don’t have to take a sales call to see your cards. The Starr Conspiracy built the Battle Card Builder to show what we can do. Your report ends with a page about who we are, and someone from our team may follow up. That’s the catch. One set of cards per company every 30 days.
What do I need to have ready?
Your company’s name, website and headquarters city, the websites of three competitors and your work email. About 2 minutes.
Why do you need my work email?
It’s how we know a real person at your company asked for the research. The address has to be at the same domain as the website you enter, and that’s where we send the link that starts your cards. It stops anyone from running cards in your company’s name, and it means your report goes only to you.
Can I run it for another company, such as a prospect or a customer?
No. The work email you enter has to be at the company’s own domain, so each company’s battle cards go to the people who work there. Every card is written from that company’s side of the deal.
What happens to my information?
Your cards live at a private link for 30 days. After that they’re deleted and the link stops working. To do the research, we send your company’s name and your competitors’ names to our research providers. Nobody at your competitors is contacted. Your email address goes only to our email provider and to the people at The Starr Conspiracy who follow up with you. We don’t sell it, and every email we send has an unsubscribe link. The full details are in the Privacy Notice.
Where does the research come from, and how accurate is it?
Public sources, including each company’s website, press coverage and public filings. Research technology built by The Starr Conspiracy reads them and writes the cards. Before a card publishes, every line that implies a rival lacks something is checked against that rival’s own website, and where the evidence is thin, the card says so. Each card lists its sources, so you can check a claim before you use it in a deal. Treat it as a strong first draft. Your reps know things no website says.
What is the GTM Kernel?
The GTM Kernel is The Starr Conspiracy’s source of go-to-market truth: 33 components across Product, Radical Buyer, Market Landscape, Identity, Knowledge & Governance and Employee Experience, readable by people and machines. It combines external research with a company’s own knowledge and data, and makes that foundation available to AI agents through a Model Context Protocol (MCP) server, so connected tools work from the same facts.
How is Battle Card Builder different from the full GTM Kernel?
Battle Card Builder works from public sources only. It builds a battle card on each of three rivals, plus a side-by-side grid of what you and each rival say on your own websites. It also shows the substitutes buyers choose instead of any vendor. It runs on the same AI research pipeline and model tier as the paid offering. The full Kernel covers all 33 components and adds your own knowledge and data. It keeps that current as your business changes.
Ready? Fight.

Pick the three you’re tired of losing to

Free battle cards on each one, ready in about 10 minutes after you confirm your email.

Build my 3 battle cards
No account, no password, no credit card. One free set per company every 30 days.
Read the announcement