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What is a technical and on-page SEO audit for B2B

JJ La Pata
JJ La PataLast updated:

What is a technical and on-page SEO audit for a B2B website?

A technical and on-page SEO audit for B2B websites is a diagnostic review of crawlability, indexation, Core Web Vitals (LCP, INP, CLS), and on-page elements like titles, H1s, and canonicals, scored against pipeline contribution, not vanity traffic. Start in Google Search Console's Page indexing and Core Web Vitals reports, triage statuses like "Crawled, currently not indexed," and prioritize fixes on high-intent pages (demo, pricing, product) first. The Starr Conspiracy weights every issue by demand state so scarce engineering hours go where pipeline lives. Next step: run the audit in Google Search Console to get a prioritized fix list for your highest-intent pages.

technical SEOon-page SEOB2B SEO auditCore Web VitalsGoogle Search Console

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About The Starr Conspiracy

Bret Starr
Bret StarrFounder & CEO

25+ years in B2B marketing. Built and led agencies, launched products, and helped hundreds of companies find their market position.

Racheal Bates
Racheal BatesChief Experience Officer

Leads client delivery and experience design. Ensures every engagement delivers measurable strategic outcomes.

JJ La Pata
JJ La PataChief Strategy Officer

Drives go-to-market strategy and demand generation for TSC clients. Expert in building B2B growth engines.

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