Unmind
Breaking through all the noise in a buzzy market.
Science, strategy, and a smarter PR playbook
24.3%
Share of voice increase YoY
When Unmind entered the U.S. in 2020, the mental health tech space was crowded and loud. Competing for mindshare against big-spending, big-press rivals like Headspace, Lyra, and Modern Health meant Unmind had to be smart, strategic, and targeted.
The Approach: Science, Strategy, and a Smarter PR Playbook
TSC worked hand-in-hand with Unmind to build an editorial calendar that delivered signal, not noise. We prioritized contributed articles in HR and Benefits publications, crafted themes to spotlight Unmind's science-backed approach, and amplified credibility with a well-timed Series B funding announcement in key tech press. It wasn't about chasing headlines. It was about building trust with the people who actually make the buying decisions.
The Outcome: More Mindshare, More Momentum
By Q3 of 2021, Unmind's share of voice had jumped 24.3% year over year, surpassing major competitors in a hot market. The strategy worked: Unmind gained traction with the right audiences and built sustainable momentum as a credible, science-first wellbeing platform.
Great partnership and appreciate the help with the work! We had a tight deadline and you made it happen!
Unmind PR Director
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