Skip to content

Knowledge/AI marketing

AEO content strategy

Answer Engine Optimization tactics for AI-powered search visibility. Guides content teams on adapting to AI overviews, building authority signals, and creating discoverable content for generative search.

Territories

Build AEO content strategy and roadmap8 surfaces

Maintain organic demand as discovery shifts to AI answer engines while protecting core SEO performance.

AssessmentBenchmarkIndustry briefFramework
Decide whether SEO still matters post AI8 surfaces

SEO strategy evolution for AI-powered search and answer engines. Balances traditional SEO with AEO requirements for organic pipeline protection.

AssessmentGlossaryIndustry briefFramework
Define AEO GEO vs SEO terminology8 surfaces

AEO implementation strategy for AI-driven search visibility. Translates new terminology into executive-ready priorities and measurable pipeline impact.

AssessmentIndustry briefFrameworkGuide
Get brand recommended in AI answers8 surfaces

AEO strategies for brand discovery and citation in AI answer engines. For B2B marketing leaders building defensible programs that drive high-intent traffic as traditional SEO visibility erodes.

AssessmentGuideIndustry briefFramework
Select AEO tools and platforms2 surfaces

Answer Engine Optimization tool evaluation and implementation for visibility in ChatGPT, Perplexity, and Gemini. For B2B marketing leaders modernizing search strategies while protecting technical SEO fundamentals.

FAQIndustry brief
Structure content to get cited by LLMs8 surfaces

Content restructuring strategies that make B2B content discoverable and accurately cited by answer engines while preserving traditional search performance.

AssessmentIndustry briefFrameworkGuide
Use ChatGPT as SEO production tool8 surfaces

Governed workflows for using generative AI to improve organic performance while maintaining search compliance and brand credibility.

AssessmentGuideBenchmarkIndustry brief