How do I vet a B2B agency for pipeline impact?
Pressure-test vertical fluency on six- to 18-month sales cycles, multi-stakeholder committees, and the demand states buyers move through in complex industry-specific buying cycles. For ongoing retainers, under 18 months of median client tenure is a yellow flag, so request year-two and year-three references to validate retention. If it can't be traced in the CRM, it's a story, not a system, and awards don't pay your quota.
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Drives go-to-market strategy and demand generation for TSC clients. Expert in building B2B growth engines.
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