How do I prove AI marketing ROI to my board?
Report AI marketing ROI as three numbers the board funds: incremental pipeline, payback period, and pipeline per $1 of AI spend. Validate it with geo holdout incrementality tests, and don't confuse pilot KPIs (adoption, cycle-time) with scale KPIs (sales-accepted pipeline, LTV:CAC). That's how budgets get frozen in Q4. A KPI that can't survive a board deck isn't a KPI, it's a vanity metric. Get the full board-ready AI marketing ROI measurement framework before your next review.
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