What are ICPs and buyer personas in B2B?
An Ideal client Profile (ICP) defines the companies most likely to buy your solution, while buyer personas represent the individual decision-makers within those companies. ICPs pick the accounts. Personas win the committee. Your ICP might target SaaS companies with 200 to 500 employees, while personas map the CFO, CTO, and VP of Operations who often comprise the 6 to 10 stakeholders in complex buying committees. Together, they create your segmentation rules and intent-based prioritization system, without both, you either waste spend on wrong-fit accounts or lose winnable deals to generic messaging. Use these firmographic segmentation criteria to build scoring rules that identify high-intent prospects.
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B2B ICP and Buyer Persona Benchmarks
19 sourced benchmarks for B2B ICP accuracy, persona effectiveness, segmentation ROI, and buying committee dynamics. data.
GlossaryB2B ICP and Buyer Persona Glossary
The B2B ICP and buyer persona glossary is a reference defining 22 targeting and segmentation terms used inside complex B2B buying committees.
AssessmentB2B ICP and Buyer Persona Assessment Suite
The B2B ICP and Buyer Persona Assessment Suite from The Starr Conspiracy scores your targeting across 12 questions and shows you exactly where your ICP, persona
Industry Brief15 B2B ICP and Persona Trends
15 trends reshaping B2B ICP and buyer persona strategy: intent signals, committee intelligence, AI segmentation, and measurement shifts.
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# B2B Growth Agency Selection FAQ Most agency selections fail because you're buying channels, not an operating system. This hub answers 22 questions across six
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