What is Answer Engine Optimization (AEO) and how does it differ from SEO and GEO?

Answer Engine Optimization (AEO) optimizes content to get cited in AI-powered search engines like ChatGPT, Claude, and Perplexity. Unlike SEO which targets rankings, AEO focuses on creating citation-worthy content that AI engines can extract and quote with attribution. Many teams use "GEO" as shorthand for AEO focused on Google's AI Overviews, while you'll also see SGE or generative engine optimization used for related tactics. For B2B companies, AEO protects pipeline by ensuring your expertise appears when prospects research solutions. If you're not cited, you're less likely to make the shortlist when buyers evaluate options. Operationalize this by structuring answers as self-contained FAQs with FAQPage schema and linking to verifiable proof points that models can quote. See the AEO vs SEO vs GEO differences for B2B pipeline protection.