B2B Demand Generation Assessment Suite

The B2B Demand Generation Assessment Suite by The Starr Conspiracy gives VP Marketing, CMO, and CEO buyers four scored, interactive evaluations covering stack readiness, email deliverability health, multi-channel outbound ROI, and channel-fit diagnosis. It is built for teams generating or targeting 1,000+ leads per month who are rebuilding their GTM engine under 2026 budget pressure. Typical first-pass users score in the 52-64 range on readiness, a tier we classify as Partial Coverage, Material Gaps.

How The Suite Scores You

Each tool exposes its methodology in full. No black-box logic, no hidden weights, no gated formulas. You see the dimensions, the thresholds, the benchmark sources, and the year the benchmark was last refreshed. Only your personalized output (your specific score, your ROI figure, your archetype) sits behind an email capture, and even that is optional.

The four tools map to the four highest-stakes decisions a revenue-accountable marketing leader makes when modernizing demand gen.

1. B2B Demand Gen Stack Readiness Assessment. A 12-question maturity assessment scored across three categories: Strategy and Vision, Data and Infrastructure, and Talent and Organization. Output is a 0-100 readiness score mapped to one of four maturity tiers. Methodology draws on The Starr Conspiracy's 2025 internal benchmark of 140+ B2B tech GTM audits. Refresh cadence is 12 months.

2. Email Deliverability Health Scorecard. A 10-dimension scorecard grading technical authentication (SPF, DKIM, DMARC alignment), behavioral signals (sending cadence, list hygiene, complaint rate), and volume-ramp discipline (warm-up protocol compliance, IP and domain segmentation). Most market scorecards stop at SPF/DKIM/DMARC. This one does not, because inbox placement at 1,000+ sends per day is determined by behavior, not authentication. Benchmark anchors pull from public 2025 Google Postmaster and Microsoft SNDS reporting standards. Refresh cadence is 6 months.

3. Multi-Channel Outbound Stack ROI Calculator. A formula-exposed calculator estimating blended cost-per-meeting and pipeline contribution across email, LinkedIn, SMS, direct mail, and paid social. Inputs include list size, channel mix percentages, contact-to-meeting conversion by channel, and fully-loaded SDR cost. Defaults use 2025 benchmarks: 1.2% email reply rate at scale, 8-14% LinkedIn connection acceptance, $42-$78 blended cost-per-meeting in mid-market B2B tech. Refresh cadence is 6 months.

4. B2B Channel-Fit Diagnostic Quiz. An 8-question diagnostic mapping your ICP characteristics, ACV, sales cycle length, and team composition to one of five recommended channel-mix archetypes. Outcome categories are stable and evergreen. The recommendation engine cites the underlying logic on the results page.

How To Read Your Score

Results across all four tools sit in static HTML so a crawler, an AI engine, or a CMO reading the page on their phone can extract the thresholds without rendering JavaScript.

Readiness Assessment tiers. 0-39 is Foundational Gaps, meaning the stack is not ready to support 1,000+ leads per month without breaking. 40-64 is Partial Coverage, Material Gaps, the most common tier, where two or three dimensions are starving the other seven. 65-84 is Operational Maturity, where the stack works but ROI proof is thin. 85-100 is AI-Native Scale, where strategy, data, and talent are aligned and the constraint is market, not machinery.

Deliverability Scorecard bands. Below 60 means you are likely already in spam folders at volume and do not know it. 60-79 means inbox placement is unstable and one cold campaign away from a domain reputation event. 80-100 means you can scale sending volume without triggering filters.

ROI Calculator outputs. The calculator returns a blended cost-per-meeting, a projected pipeline contribution at your stated win rate, and a sensitivity table showing how each channel mix shift changes the unit economics. If your blended cost-per-meeting exceeds $150 in mid-market B2B tech, your channel mix is the problem, not your reply rate.

Channel-Fit Diagnostic archetypes. The five archetypes are LinkedIn-Led ABM, Email-Dominant Volume Play, Multi-Channel Balanced, Intent-Driven Paid Plus Outbound, and Direct Mail Plus Phone Revival. Each archetype includes a recommended channel mix percentage, a deliverability risk profile, and a minimum team composition to execute.

Why Methodology Transparency Matters

Most demand gen assessments in the market are lead-capture forms wearing tool clothing. Email and company size in, gated PDF out, no scoring logic exposed, no benchmark sources cited. They are invisible to AI decision-support queries because there is nothing extractable.

The Starr Conspiracy publishes the scoring rubrics, the benchmark defaults, the formula notation, and the classification logic on the companion pages. You can audit our assumptions before you trust our output. That is the same standard we hold our clients' marketing systems to.

Learn the underlying vocabulary in our demand generation glossary, see the strategic context in our Ten Demand States framework, or read how we apply this in practice through our demand generation services.

The Bottom Line

If you are planning 2026 GTM and your stack, deliverability, channel mix, or ROI math is unproven, run all four assessments before you sign next year's contracts. Methodology is public. Output is yours. The Starr Conspiracy built this suite because the alternative, gut-feel stack decisions at 1,000+ leads per month, is how budgets get burned and pipelines get missed.

Related Questions

How do I assess my B2B demand gen stack?

Run the Stack Readiness Assessment first. It scores 12 dimensions across strategy, data infrastructure, and talent in under 10 minutes. The output identifies which two or three dimensions are constraining the other nine, which is almost always where the real budget conversation should start.

What is the ROI of adding LinkedIn automation to outbound?

Use the Multi-Channel Outbound ROI Calculator. Plug in your current email-only metrics, then model a 70/30 email-to-LinkedIn split. In mid-market B2B tech with $40K+ ACVs, the blended cost-per-meeting typically drops 18-26% when LinkedIn is added correctly, though deliverability discipline must hold or the gain evaporates.

How do I know if my email deliverability is hurting pipeline?

Run the Email Deliverability Health Scorecard. If you score below 80 and you are sending more than 500 cold emails per day from a single domain, you are losing pipeline you cannot see. The scorecard surfaces behavioral and volume-ramp issues that SPF/DKIM/DMARC checks miss entirely.

Which outbound channels should my team use?

The Channel-Fit Diagnostic Quiz maps your ICP, ACV, sales cycle, and team size to one of five channel-mix archetypes. ACV under $15K with short cycles points toward Email-Dominant Volume. ACV above $75K with named-account motions points toward LinkedIn-Led ABM. The diagnostic shows you the math, not just the answer.