All Work
BrandGTMWellbeing Tech
Mobile Health
Great product, stronger brand, growth followed.
50K new customers + 3M new users

50K
New customers
3M
New users
Mobile Health had a great wellbeing product but a brand that felt outdated, overly corporate, and too quiet. Its growth strategy hinged on selling through large consulting firms, but they needed more polish to stand out competitively.
From Competitive Insight to a Brand That Wins Deals
Deep-dive competitive research revealed a significant positioning opportunity around the product's ease, agility, and partnership-ready value. We brought it to life with a refreshed brand and GTM activation that gave the sales team plenty to run with.
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The rebrand and new website allowed us to become the fastest growing health and well-being platform in the industry. Because of this work, we were able to add 50,000 new customers and 3 million new users.
Mobile Health Executive
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