Agency Comparison
The Starr Conspiracy vs Walker Sands
Walker Sands and The Starr Conspiracy overlap on B2B tech, but the centers of gravity differ. It grew out of PR and earned media, and runs a broad integrated program that reaches from PR through brand and demand. We are narrower and deeper: a senior team executing positioning and AI-native marketing in B2B tech. Want tier-one press and integrated comms at scale? Walker Sands. Want senior execution and AEO-grade content depth? Us.
Who Walker Sands is
Integrated B2B marketing + PR agency
Walker Sands is an integrated B2B agency rooted in public relations and earned media. Outcome-Based Marketing anchors how they work, leading with the client's business result rather than channel metrics. Beyond PR, the program extends into brand and demand across many tech verticals.
At a glance
The Starr Conspiracy vs Walker Sands, side by side
| The Starr Conspiracy | Walker Sands | |
|---|---|---|
| Model | Senior team builds and runs the work | Integrated agency teams across disciplines |
| Core strength | Positioning and AI-native execution | PR, earned media, integrated marketing |
| Specialization | B2B tech, deep in HR tech | Broad B2B tech (incl. HR tech, cyber, fintech) |
| AI approach | AI-native, grounded in your GTM Kernel | Traditional integrated services |
| Engagement | Subscriptions from $15K/mo plus projects | Project / retainer (pricing not publicly listed) |
Where we differ
What you get with The Starr Conspiracy
Built for AI search, not just press
Few agencies earn tier-one coverage like Walker Sands. Our focus is a newer kind of visibility: getting your brand cited inside AI answer engines. The content is engineered for AEO, so you show up when buyers ask ChatGPT and Perplexity, not only when a reporter writes you up.
Senior practitioners, not layered teams
Integrated agencies coordinate across many specialists. That breadth has value, but it adds layers. We keep senior people on your work end to end, so decisions are fast and the strategy stays intact.
Positioning depth in B2B tech
Their coverage spans a wide range of industries. Ours concentrates on B2B technology, with serious depth in HR tech. That focus means sharper positioning and less time spent explaining your market to us.
AI-native execution
Our GTM Kernel grounds AI output in your positioning, so we produce strategic content at a pace a traditional integrated model cannot match. The work scales without losing the thread of your message.
Straight talk
When Walker Sands is the better call
If your top priority is public relations and integrated communications, securing tier-one press and running analyst relations at enterprise scale, Walker Sands has the PR heritage to deliver it. We are the better fit when the work is positioning and senior, AI-native execution in B2B tech.
Frequently Asked Questions
Questions about TSC vs Walker Sands.
Straight answers to the questions B2B marketing leaders ask before choosing a partner.
Choosing between us and Walker Sands? Let's map it to your goal.
Tell us whether you need press or sharper positioning and AI visibility. We will tell you honestly which team fits.