What is a B2B buyer persona in a buying committee
What is a B2B buyer persona?
A B2B buyer persona is a research-backed profile of a specific committee role, not a composite "target customer." A common starting set is four: economic buyer (often the CFO), technical evaluator (IT or security), end user, and internal champion. At The Starr Conspiracy, we build personas as decision tools, not posters. If sales can't pressure-test it in a live deal review, it's not a persona.
Operationalize it with our buying committee personas guide.
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