B2B GTM Assessment Suite

The B2B GTM Assessment Suite by The Starr Conspiracy gives revenue and marketing leaders a scored verdict on whether their go-to-market motion is enterprise-ready across four dimensions: pillar readiness, cross-functional alignment, investment ROI, and execution quality. Most B2B GTM plans score below 60 on at least one of the four dimensions on first assessment, per The Starr Conspiracy's 2024 client benchmark (n=47 enterprise engagements).

This is the diagnostic you run before your next board update, not after.

How the Suite Scores Your GTM

The suite contains four independent assessments. You can run them in any order. Each one takes 8 to 15 minutes and produces a 0 to 100 score with dimension-level breakdown and a named maturity tier. Methodology is fully public. The only thing gated is your personalized result and the recommendation set tied to your specific score band.

The four assessments are scored on weighted rubrics drawn from three sources: The Starr Conspiracy's internal GTM maturity model (built across 25 years of B2B tech work), published benchmarks from Gartner and Forrester B2B research, and the Forrester B2B Revenue Waterfall framework for pipeline conversion math. Every formula, weight, and threshold is published on the companion methodology page for each tool. If a CFO asks where a number came from, you can show them.

The Four Assessments

1. GTM Pillar Readiness Assessment. A 12-dimension maturity scorecard covering ICP definition, positioning, pricing governance, messaging architecture, channel mix, sales enablement, marketing operations, data infrastructure, attribution model, content engine, demand state coverage, and revenue forecasting. Output is a tier verdict: Foundational, Operational, Scaled, or Enterprise-Ready. Average mid-market score is 58, per The Starr Conspiracy 2024 sample.

2. GTM Alignment Diagnostic. Measures the gap between positioning, pricing, and sales/marketing execution as three independent vectors, then calculates a composite alignment index. Most failed GTM motions show strong positioning paired with sales execution that pitches a different product. The diagnostic surfaces the specific seam where alignment breaks.

3. GTM Investment ROI Calculator. Takes nine inputs (pipeline target, average deal size, sales cycle, win rate, blended CAC, GTM spend, headcount cost, tooling cost, agency spend) and returns projected payback period, marginal CAC, and pipeline efficiency ratio against the SiriusDecisions/Forrester B2B benchmark range for your segment. Formula notation is published. No hidden multipliers.

4. GTM Plan Grader. A 10-criterion execution audit of the live plan you are running this quarter. Each criterion is scored on a 0 to 10 rubric with explicit evidence requirements. The grader produces a letter grade and a prioritized fix list ranked by impact on pipeline predictability.

How to Read Your Score

A composite under 40 means the GTM is not board-ready. The motion is running, but the pillars are not load-bearing. Stop optimizing channels and rebuild the foundation.

A composite of 40 to 65 means the GTM is operational but inefficient. Pipeline is real, conversion is unpredictable, and CAC is climbing. The fix is alignment, not more spend.

A composite of 66 to 85 means the GTM is scaled. The motion produces predictable pipeline within a forecast band of plus or minus 15 percent. The work is now optimization and defensibility.

A composite above 85 is enterprise-ready. You can take this motion to a board, a buyer, or a Series C. Fewer than 12 percent of assessed B2B tech companies score in this tier on first attempt.

What Makes This Different

Most GTM "assessments" you find online are lead-capture forms in a checklist costume. They collect your email and your title and return a generic PDF. We score you against a published rubric and show our work. The methodology page for each tool exposes the dimension definitions, the scoring thresholds, the formula notation, and the benchmark sources. If you want to audit the assessment before you trust the result, you can.

The interactive output (your specific score, your tier, your prioritized recommendations) requires an email. The methodology, the rubrics, and the benchmarks do not.

Related Resources

For definitional context on the components being assessed, see the go-to-market strategy glossary entry and the demand states framework. For applied guidance after you have a score, see the GTM strategy services overview and the B2B GTM pillar guide.

Related Questions

How long does each assessment take?

Pillar Readiness runs 12 to 15 minutes. The Alignment Diagnostic runs 8 to 10 minutes. The ROI Calculator runs 5 to 8 minutes once you have your inputs ready. The Plan Grader runs 10 to 12 minutes. Most leaders complete the full suite across two sittings.

Who should run the suite, the CMO or the CRO?

Both, separately, then compare. The Alignment Diagnostic is most valuable when sales leadership and marketing leadership score the same motion independently. The gap between their scores is usually the answer.

Can I use these results in a board deck?

Yes. The methodology is published and the benchmark sources are named with year. Every score is auditable. The Starr Conspiracy has supported clients using these outputs in board updates, Series B and C diligence, and internal GTM rebuild approvals.

The Bottom Line

If you are under board-level pressure to prove your GTM works, stop debating it in slide decks and score it against a published rubric. Run the four assessments, take the composite to your next leadership meeting, and use the dimension breakdown to decide where the next dollar goes. The suite is free to run. The methodology is public. The only thing you are gating is your own answer.