What's happening in B2B marketing — with our take on why it matters.
A new study by Graphite.io finds AI tools generate 45 billion monthly sessions worldwide, representing 56% of global search engine volume. Google's market share...
OpenAI has begun showing ads inside ChatGPT for U.S. users, with Criteo as the first ad tech partner. Users referred from ChatGPT convert at 1.5x the rate of ot...
DemandScience's 2026 State of Performance Marketing Report surveyed 750 senior marketing leaders and found that while AI adoption is near-universal, 25% of mark...
Forrester's 2026 B2B predictions report warns that ungoverned generative AI use will cost B2B companies more than $10 billion in enterprise value through declin...
