Candid perspectives from experienced marketing leaders.
The B2B buying process has fundamentally changed, and most companies haven't caught up. Your buyers aren't starting with Google anymore. They're asking ChatGPT,...
Most B2B companies are getting AI governance exactly backwards. They're either moving fast with zero guardrails or they've locked everything down so tight that ...
The biggest mistake is treating AI as a technology project instead of a business transformation. I see it constantly, a company buys tools, runs a few pilots, a...
The fundamentals haven't changed. You still need to reach the right people with the right message at the right time. What's changed is the speed, the channels, ...
It starts before the engagement begins. Most agency relationships fail because expectations weren't aligned upfront. The client thinks they're buying strategy. ...
They skip the foundation and go straight to tactics. Every time. A company hires an agency or builds an internal team and immediately starts producing. Campaig...
